Exhibition 2
Meeting riders, sharing ideas and exploring what comes next.
RECOGNIZED DESIGN
INNOVATION. RECOGNIZED.
A continuing pursuit of better design and smarter cycling.
MEET US
ALONG THE WAY
From European cycling shows to conversations with riders around the world.
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Monterey, California, USA · April 16–19, 2026
LIFE TIME SEA OTTER CLASSIC
Connecting with riders, sharing our passion for better lighting, and celebrating cycling in Monterey.
Taiwan / China · March 25, 2026
TAIPEI CYCLE SHOW
Sharing lighting innovations, exchanging ideas, and building new connections with the global cycling community.
Frankfurt, Germany · June 25, 2025
EUROBIKE
Bringing our latest lighting innovations to Frankfurt and connecting with the people shaping the future of cycling.
Shanghai, China · May 5, 2025
CHINA CYCLE
Showcasing our latest lighting solutions in Shanghai, sharing ideas with industry partners, and strengthening connections across the cycling world.
Monterey, California, USA · April 10, 2025
LIFE TIME SEA OTTER CLASSIC
Meeting riders in Monterey, sharing our passion for better lighting, and celebrating the spirit of cycling.
OUR JOURNEY
EVERY MILESTONE. A NEW HORIZON.
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2008
THE FIRST LIGHT
Magicshine is established. The MJ-808 begins our journey in bicycle lighting.
2013
A NEW WAY TO SEE
The EAGLE 600 launches as the world’s first OLED USB bike light.
2015
READY FOR THE CHALLENGE
Magicshine becomes the official bicycle light brand for the Eight-Day Sichuan–Tibet Challenge.
2018
MEET THE MONTEER
The MONTEER series launches, opening a new chapter in our lighting lineup.
2019
SEE MORE. DO BETTER.
A new brand slogan captures our drive to help riders see more and do better.
2020
A DIRECT CONNECTION
Our dedicated brand website launches, bringing Magicshine directly to more riders.
2022
ENGINEERED FOR THE ROAD
The ZX, ZX PRO, and ME 100 StVZO bike lights join the lineup.
2023
ROOM TO GROW
Our headquarters expands, creating more space for our next chapter.
2024
DESIGN RECOGNIZED
The EVO 1700 wins a 2024 Red Dot Design Award.
OUR CORE VALUES
WHAT KEEPS US MOVING
Trusted Protection
Rider safety at the heart of what we do.
Pioneering Technology
Advancing optics and intelligent design.
Passion for Cycling
Built by cyclists, for cyclists.
Bold Innovation
Turning real rider needs into meaningful solutions.
Sustainable Ride
Long-lasting solutions for the journeys ahead.
